Welcome to Lemonade, v5.0

Hi. We’re Lemonade, a creative agency in NOHO New York City. Welcome to our new website. This site (and all the client work displayed here) is a showcase of what we live and breathe to do: create, strategize, innovate. We’re art kids who, at some point, became obsessed with technology. Then fashion. And music. Now we combine all of our mixed influences to approach marketing challenges from new angles, driving toward the best solution. Some of our ideas are outside the box, but our mantra is always “creativity for business growth”.

Adam Erickson, Creative Director + FounderNick Andreoli, Director of OperationsJulia Kim, Lead DesignerYJ Seo, DesignerMatthew Amundson, Creative Technology DirectorTommy Gonzalez, Senior DeveloperKatherine Clary, ProducerMonica Nyugen, Designer

+ Lemonade Retirees:
Behnaz Babazadeh, James McCrae, Mona Saidi, John Dahl, Andrew Poitras, Uma Moiseenko, Stevie Andrascik, Dhanha Lee.

NYC

1yRoJ6oUfwIvVDE

Pencil to Pixel

Today, we took a field trip to refresh our knowledge on the origins of casting type in the good ole days (notably, Monotype vs Linotype), and the transition into the digital webfont phenomenon. Highlights included hand-drawn renderings of Gil Sans by Eric Gil himself, lots of letterforms, iPhone panoramic experimentations and a good excuse to get out of work for an hour.

 

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Awesome Tapes / Jam of the Day

Brian Shimkovitz of Awesome Tapes is that one person who is out there doing the ground work that record labels all over the world are referencing for inspiration as they reissue old African disco, funk and high life. From time to time we look to his incredible site for a daily soundtrack. Here is a song from the latest record available from Awesome Tapes.

Currently Brian can be found in Berlin where he DJ’s this great music often. Enjoy!

 

 

2012 Fashion Night Out – The Hoodie Shop

Theme: 1970s Kick A$$ Carnival
DJ:?uestlove (The Roots)

These guys know how to throw a party. In fact, the store itself IS a party. Upon entrance, you are greeted with a giant marquee, updated daily, that displays a pertinent monumental event has occurred in rock history.

As avid rock trivia geeks ourselves, we needed to team up with these guys to build an online presence for The Hoodie Shop. In doing so, we captured the psychedelic essence of the store, and translated it to the digital world.

Click here to uncover our solution.

hoodieshop-sm-02

hoodieshop-sm

Projection

In conjunction with Vimeo and Culture Shock Marketing, we present PROJECTiON, a curated series of contemporary moving images.

We developed a brand identity that would stand out in the Vimeo community and get artists interested in the Project. We took the idea that Projection can be broken up into Project – i (information) – on, and gave it a retro twist.

Check out those waves, man

UFO Summer Party

How to Start Living and Stop Worrying

Teamed up with Polity Books to create an interesting and powerful piece of video media to promote the release of philosopher Simon Critchley’s new book. “Clowns” was conceived to highlight the idea presented in the book, that people are continually running from the absurdity of life.

House of Tomorrow

The novel House of Tomorrow is raw, next-generation literature.

As part of Lemonade’s publishing initiative, we partnered with Penguin Publishing to produce a unique promotional video for an online-exclusive fiction release. Utilizing stop action animation, original music and voiceovers, we created a video that captured the raggedy punk rock essence of the novel. Directed by Tarik Karam.

Roopal Patel Consulting

RPC

A luxury Fashion Director by trade, Roopal Patel is a rare presence in the fashion business. She is one of the few who knows instinctively what designers and items will set trends, become bestsellers and ultimately become iconic.

In order to showcase her talent and contagious personality, we built a site that integrates the impact she has made on the fashion world (through a extensive Press section), and the value she has brought to her clients (by integrating Client testimonials throughout the site). To keep viewers informed of what Roopal is up to on a daily basis, her Blog section contains feeds from social media outlets such as Instagram, Twitter, and Pinterest.

Ten Over Six

Ten Over 6

The Ten Over Six store is vibrant, artistic, modern and fun. So when we started working on their new website, we knew we needed a design that would bring the same energy. We didn’t want typical – we wanted to tell the story of the brand.

With an emphasis on UX and UI, we art directed and developed the revamped website for this specialty shop focused on fashion, art and home design. We applied several techniques to enhance the shopping experience, including intuitive browse and search functions, maximized product views and the best practices in web interactivity.

Welcome to Lemonade, v5.0

Hi. We’re Lemonade, a creative agency in NOHO New York City. Welcome to our new website. This site (and all the client work displayed here) is a showcase of what we live and breathe to do: create, strategize, innovate. We’re art kids who, at some point, became obsessed with technology. Then fashion. And music. Now we combine all of our mixed influences to approach marketing challenges from new angles, driving toward the best solution. Some of our ideas are outside the box, but our mantra is always “creativity for business growth”.

Adam Erickson, Creative Director + FounderNick Andreoli, Director of OperationsJulia Kim, Lead DesignerYJ Seo, DesignerMatthew Amundson, Creative Technology DirectorTommy Gonzalez, Senior DeveloperKatherine Clary, ProducerMonica Nyugen, Designer

+ Lemonade Retirees:
Behnaz Babazadeh, James McCrae, Mona Saidi, John Dahl, Andrew Poitras, Uma Moiseenko, Stevie Andrascik, Dhanha Lee.

NYC

1yRoJ6oUfwIvVDE

Pencil to Pixel

Today, we took a field trip to refresh our knowledge on the origins of casting type in the good ole days (notably, Monotype vs Linotype), and the transition into the digital webfont phenomenon. Highlights included hand-drawn renderings of Gil Sans by Eric Gil himself, lots of letterforms, iPhone panoramic experimentations and a good excuse to get out of work for an hour.

 

01

02

03

04

05

06

Awesome Tapes / Jam of the Day

Brian Shimkovitz of Awesome Tapes is that one person who is out there doing the ground work that record labels all over the world are referencing for inspiration as they reissue old African disco, funk and high life. From time to time we look to his incredible site for a daily soundtrack. Here is a song from the latest record available from Awesome Tapes.

Currently Brian can be found in Berlin where he DJ’s this great music often. Enjoy!

 

 

2012 Fashion Night Out – The Hoodie Shop

Theme: 1970s Kick A$$ Carnival
DJ:?uestlove (The Roots)

These guys know how to throw a party. In fact, the store itself IS a party. Upon entrance, you are greeted with a giant marquee, updated daily, that displays a pertinent monumental event has occurred in rock history.

As avid rock trivia geeks ourselves, we needed to team up with these guys to build an online presence for The Hoodie Shop. In doing so, we captured the psychedelic essence of the store, and translated it to the digital world.

Click here to uncover our solution.

hoodieshop-sm-02

hoodieshop-sm

Projection

In conjunction with Vimeo and Culture Shock Marketing, we present PROJECTiON, a curated series of contemporary moving images.

We developed a brand identity that would stand out in the Vimeo community and get artists interested in the Project. We took the idea that Projection can be broken up into Project – i (information) – on, and gave it a retro twist.

Check out those waves, man

UFO Summer Party

How to Start Living and Stop Worrying

Teamed up with Polity Books to create an interesting and powerful piece of video media to promote the release of philosopher Simon Critchley’s new book. “Clowns” was conceived to highlight the idea presented in the book, that people are continually running from the absurdity of life.

House of Tomorrow

The novel House of Tomorrow is raw, next-generation literature.

As part of Lemonade’s publishing initiative, we partnered with Penguin Publishing to produce a unique promotional video for an online-exclusive fiction release. Utilizing stop action animation, original music and voiceovers, we created a video that captured the raggedy punk rock essence of the novel. Directed by Tarik Karam.

Roopal Patel Consulting

RPC

A luxury Fashion Director by trade, Roopal Patel is a rare presence in the fashion business. She is one of the few who knows instinctively what designers and items will set trends, become bestsellers and ultimately become iconic.

In order to showcase her talent and contagious personality, we built a site that integrates the impact she has made on the fashion world (through a extensive Press section), and the value she has brought to her clients (by integrating Client testimonials throughout the site). To keep viewers informed of what Roopal is up to on a daily basis, her Blog section contains feeds from social media outlets such as Instagram, Twitter, and Pinterest.

Ten Over Six

Ten Over 6

The Ten Over Six store is vibrant, artistic, modern and fun. So when we started working on their new website, we knew we needed a design that would bring the same energy. We didn’t want typical – we wanted to tell the story of the brand.

With an emphasis on UX and UI, we art directed and developed the revamped website for this specialty shop focused on fashion, art and home design. We applied several techniques to enhance the shopping experience, including intuitive browse and search functions, maximized product views and the best practices in web interactivity.